Why Be Kind?

Because kindness feels good!

You know the warm glow you feel after an act of kindness? Scientific studies have shown that there are many benefits of doing good for the body and soul.

Kindness boosts your serotonin levels, a chemical that makes you feel happy and calm. It also stimulates oxytocin, the ‘love hormone’, which helps to lower your blood pressure and improves heart health, as well as making us feel more optimistic and confident.

Endorphins reduce pain in the body, and reports show that stress, anxiety and depression are all decreased. Helping others can also increase your energy levels, and even make you live longer!

Studies also show that kindness is teachable to others, and it’s contagious. Just by witnessing you performing an act of kindness, others will feel good and will be inspired to do something kind too!

Source: Randomactsofkindness.org

Why Be Kind to Animals?

From companion animals to farmed animals, marine life to wildlife – all are capable of a full range of emotions. They experience love, joy, grief, fear, and have complex ways of communicating. By getting to know them, it’s clear that each one is an individual who wants to live a meaningful and happy life, no matter what their species.

So the real question is...

"If we could live happy and healthy lives without harming others, why wouldn't we?"


Animal Stories

Meet the animals whose lives have been transformed by kindness.

Vet Nurse Ruby
When Ruby failed her sheep dog training, her human decided she was worthless and took her to another property where his friend was to shoot her. Pointing the gun at the trembling dog, something in Ruby’s pleading eyes pierced his soul and he laid down his gun and found another option for her. Ruby has now found her place in the role she was destined for - sanctuary Vet Nurse, assistant tour guide and friend.
Clarabelle & Valentine
Before finding sanctuary, Clarabelle lived on a dairy farm. There, every baby she had would have been taken away shortly after birth so her milk could be used for human consumption. When Clarabelle had passed her ‘productive’ days she was sent to market, carrying a calf in her belly. Then kindness found her. When Valentine was born at Edgar’s Mission, Clarabelle hid her precious secret to keep her safe. Years later, the two remain together at the sanctuary, and their bond is stronger than ever.
Leon Trotsky
When Leon was a tiny piglet in a pig farm, his unwell mother fell on him, crushing his hind limbs but not his determination to live. Needing time for his growing bones to heal was counter to Leon’s unfettered will to seek and explore. So a tiny cart was built to help him achieve his goals pain free and today, he no longer needs his rad wheels to get around.
Leo Tolstoy
When a little lamb was found by a kind heart huddled by the side of the road near an abattoir, he was bundled up and was soon sanctuary-bound. Whilst a fracture confirmed Leo Tolstoy had landed on his tiny head, it appears he also landed on his tiny hooves. Leo’s huge personality, independence and charm, plus his ability to knock on doors when he wants to come inside, continues to knock on the hearts of everyone he meets.
Red Baron
Born a male in the egg production industry, Red Baron’s fate looked grim indeed. Gassed, frozen and sold off as snake food, he somehow managed to survive and found himself in a safe haven at just two days old. Quickly showing himself to be endearing, trusting and vulnerable, this handsome rooster readily accepted the kindness of his favourite human... and her shoulder soon became his perch.
Miss Chief
The day the newly born Miss Chief rolled out the back of a truck that was slaughterhouse- bound was to be both her most terrifying and fortuitous. She was lucky to have been seen by a Good Samaritan and brought to Edgar’s Mission, where she has become an ambassador for her kind as she merrily greets our many visitors.
Brad Pit
When a kangaroo fell down a mineshaft 7 metres deep, his desperate attempts to escape were futile. That was until he was happened upon by some children playing, who alerted local wildlife rescuers at Five Freedoms Animal Rescue. Brad Pit was saved and cared for until he was ready to be released back to his home in the wild.
Finn, an oceanic blue shark, had been swimming freely when he became entangled in an illegal fishing net set by poachers. After struggling for hours, Finn had all but exhausted himself until he felt the hands of a Sea Shepherd crew member fighting to free him. When Finn was eventually released, he thanked his rescuer with a little kiss on her finger. Finn now swims happily in the ocean as one of the lucky ones.

How to Get Involved

Here are some simple ways to get involved in Be Kind to Animals Week and make the world a kinder place for our furry, feathered and finned friends.


Make the Pledge

Pledge to be kind and get daily tips and delicious recipes, plus a free Kindness Kit


Spread the Kindness

Share Be Kind to Animals Week with your family and friends on social media using #bekindtoanimalsweek


Enter the Colouring-in Competition

Colour with kindness and go in the draw to win a Kindness Prize Pack. Entries open to ages 3 to 14.


Host a Pignic

Raise funds for your favourite animal charity by being part of Australasia’s Kindest Pignic!

Host a Pignic