Why Be Kind?
You know the warm glow you feel after an act of kindness? There are so many benefits of doing good for the body and soul.
Kindness boosts your serotonin levels, a chemical that makes you feel happy and calm.
It also stimulates oxytocin, the ‘love hormone’, which helps to lower your blood pressure and improves heart health, as well as making us feel more optimistic and confident.
Endorphins reduce pain, stress, anxiety and depression. Helping others can also increase your energy levels, and even make you live longer!
Studies also show that kindness is teachable to others, and it’s contagious.
Just by witnessing you performing an act of kindness, others will feel good and will be inspired to do something kind too!
Why Be Kind to Animals?
Animals feel a range of emotions such as love, joy, grief and fear. They also have complex ways of communicating.
And that’s only the beginning!
By getting to know animals, it’s clear that each one is an individual who wants to live a meaningful and happy life, regardless of their species.
So why do we treat farmed animals and marine life differently to cats and dogs?
The answer is simply because they look different.
We hope to change that – but we need your help!
Please join our kindness revolution by making the kindness pledge today.
"If we could live happy and healthy lives without harming others, why wouldn't we?"
Meet the animals whose lives have been transformed by kindness.
How to Get Involved
Here are some simple ways to get involved in Be Kind to Animals Week and make the world a kinder place for our furry, feathered and finned friends.
Make the Pledge
Pledge to be kind and get daily tips and delicious recipes, plus a free Kindness Kit
Spread the Kindness
Share Be Kind to Animals Week with your family and friends on social media using #bekindtoanimalsweek
Enter the Colouring-in Competition
Colour with kindness and go in the draw to win a Kindness Prize Pack. Entries open to ages 3 to 14.